Bier labels
Breugem Bier is a Dutch craft brewery rooted in community and connection. Founded on the belief that good beer brings people together, Breugem combines brewing craftsmanship with a social mission: creating opportunities for people with a distance to the labor market. Their beers are bold, characterful, and made with heart, reflecting their motto: "Bier met een verhaal" (“Beer with a story”).
For Breugem, I design beer labels that celebrate their diverse range of brews while visually expressing the brewery’s inclusive and human-centered philosophy. Each label tells its own story, inviting people not only to enjoy the taste, but also to connect with one another.
GOEDE GAST isn’t just a blond beer, it’s a compliment in a bottle, brewed by people with a mission.
In this collaboration, Breugem Bier, Qeet, and Gulpener Brewery combine the best of hospitality, sustainability, and inclusion to create a beer full of character and heart.
I designed the label to capture that spirit, warm, welcoming, and full of connection, a visual celebration of a beer that not only tastes good, but does good.
Photos by Qeet.
